Social media is the latest internet trend and has grown exponentially. Facebook alone has over a billion users. Add twitter, LinkedIn, Google Plus, Pinterest, YouTube, etc., and that number increases dramatically. These sites are easily accessible to anyone and are a platform where millions of people interact with each other. You can see how, if used effectively, this platform can be a boon for entrepreneurs.
In it?s simplest form social media marketing is the process of advertising your business, increasing website traffic and fostering communication with consumers. Businesses post attractive content and encourage readers to share it. When the message is received from a friend it is more likely to be viewed favorably. There is opportunity for your message to be forwarded many times. Where else can you get so much audience? Creating a presence on social media sites can be very profitable and your business can thrive.
Social networking sites are a platform for users to interact and develop relationships. This concept also
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Source: http://www.thmg.com/social-media/how-will-social-media-marketing-improve-marketing/
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