Mobile Is About Doing One Thing Great, Not Just Being Mobile First

Editor's note: Mrinal Desai is co-founder and CEO of?addappt, developer of an?iPhone address book app that your friends maintain. Many startups present themselves as mobile-first operations. These discussions about whether to be mobile- or web-first mimic discussions that take place about companies in the retail space. But what exactly is it about the mobile market that changes the rules of the game and why might this be the best thing for startups?

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