Intense competition will characterize the Chain Restaurants industry over the next five years, a trend experienced over the past five years as low incomes during the restaurant encouraged more people to eat at home or at fast-food restaurants. In order to combat this external competition and declining demand from health-conscious consumers, chain restaurants will expand their menus and focus on international markets overseas. Combined with a return to consumer spending amid a recovering economy, industry revenue will experience moderate growth over the period. For these reasons, industry research firm IBISWorld has added a report on the Chain Restaurants industry to its growing industry report collection.
(PRWeb April 06, 2012)
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