Bla Bla ? Accenture Business Article: Business Strategy ...

For most businesses, the core objective of the business strategy development process is to build an executable growth strategy. Companies achieving greater than 20% sales growth typically dwindle down to 8% within 10 years. Furthermore, real revenue growth is much less stable than ROIC ranging from 1% to 11%. Only about a third of the Fortune 500 companies are able to sustain revenue growth above the national GDP and generate returns above the Standard & Poors 500. Over the last 50 years, Fortune 500 companies experience a median growth rate of in less than 8% in real terms and under 10% in nominal terms. In particular, enterprise companies struggle to grow. The fact is that most organizations have difficulty achieving significant growth, YoY. For those companies that do achieve significant growth rates, these growth rates also erode rapidly. Also, 90% of them are concentrated across the 4 sectors of Financial Services, Life Sciences, Technology, and CPRD.

Business strategy includes the topics of growth strategy, marketing strategy, sales strategy, among other areas. Within growth strategy, we include both organic growth and inorganic growth, namely mergers and acquisitions. Sales strategy includes distribution strategy, indirect sales strategy, and business development. Business strategy development is often done within a yearly strategic planning environment, usually held in a 3 day remote conference space with management and key personnel, both inside and external to the business. Marketing strategy includes advertising strategy, go-to-market strategy, and Internet strategy. Marketing strategy and sales strategy are many times coupled together, but are completely different in nature.

Any great consulting firm has a suite of classic and emerging business strategies. Many such frameworks and concepts rest on the seminal teachings of Michael Porter, the founder of modern day business strategy. Consulting firms and consultants practice these strategies to address, analyze, and solve a number of different types of business problems, which occur in different business scenarios. Through the years, top consultancies, such as McKinsey and Boston Consulting Group, have researched strategies that are widely used in the corporate world today.

Developing a familiar with how to build a business case requires a number of critical activities. A bottoms-up financial benefit case must be created and analyzed and a business case should be developed for benefits tracking. The financial analysis involved includes financial analysis reporting, ratio analysis, DuPont Analysis, stakeholder value analysis, and simple sensitivity analyses. Usually, creating a business case includes conducting focus interviews with key stakeholders, analyzing company financial reports, creating the business case financial analysis, and developing a top-down business case powerpoint.

There are a number of paths to growth, which fall under the two buckets of increasing existing business scope and growing the value from current revenue streams. To increase the value from the existing business, a business can improve upon its value proposition, improve customer relationship management, optimize pricing, break into new markets with their existing offerings, and optimize its product mix. To expand the business scope, a business can expand into new segments, expand into new categories, develop new offerings, innovate new brands, develop new formats and channels, and expand geographically.
Business Strategy Development

Source: http://blasite.com/2011/09/accenture-business-article-business-strategy-development-in-an-competitive-landscape/

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