Sunday, September 30, 2012

People Are Calling For This Apple Executive's Head - Business Insider

Who's to blame for Apple's disappointing Maps experience?

Fingers are pointing at Apple iOS software Vice President, Scott Forstall, and some say he should be fired over the mess.

Fortune's Philip Elmer-DeWitt asks, "Does Apple have a Scott Forstall problem?"

Forstall eloquently introduced Apple Maps to the world at its conference a few weeks ago. There was no mention of the service having any limitations.

Former Apple executive and venture capitalist Jean-Louis Grassee writes of the deception:

"[Forstall's] demo was flawless, 2D and 3D maps, turn-by-turn navigation, spectacular flyovers? but not a word from the stage about the app's limitations, no self-deprecating wink, no admission that iOS Maps is an infant that needs to learn to crawl before walking, running, and ultimately lapping the frontrunner, Google Maps. Instead, we're told that Apple's Maps may be 'the most beautiful, powerful mapping service ever.'"

Maps isn't Forstall's first let down either. Last year he unveiled Siri on the iPhone 4S, another Apple embarrassment. But at least Siri was clearly label "beta."

Other reports say Forstall has issues internally at Apple too. Last year Bloomberg Businessweek reported that he doesn't get along well with other Apple executives; designer Jony Ive and Bob Mansfiled avoid meeting with Forstall unless Apple's president Tim Cook is there.

"He routinely takes credit for collaborative successes and defelcts blame for mistakes," Bloomberg wrote of Forstall.

But then Forstall has done a lot for Apple. He's been at the company for nearly two decades and joined the company when NeXT was acquired in 1997. He was one of the original architects of the Mac OS X operating system and has headed up iPhone and iPad software since 2006. In that same Bloomberg article he was dubbed "The Sorcerer's Apprentice" under Steve Jobs. He's long been considered Apple's "CEO-in-Waiting."

Is it fair to blame Forstall for everything and are Apple Maps really that big a deal? Probably not. But some Apple fans are really upset.

A reader wrote to Elmer-DeWitt, "There's no excuse [for Apple Maps]. Quality control on Apple Maps had to have been terrible to not get this right. Bluntly, Scott Forstall should be fired over this mess."

Source: http://www.businessinsider.com/people-are-calling-for-this-apple-executives-head-2012-9

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Amaranth: Teams

The New Mage Guild: Amaranth (Fairy Tale RP)

Taking place shortly after Natsu and company stopped the Eisenwald Guild in Oshibana Town. An up-and-coming Guild decided to station itself in place of Eisenwald. Now Oshibana Town has it's own certified Guild; Amaranth.

Owner:

Game Masters:

Topic Tags:

Forum for completely Out of Character (OOC) discussion, based around whatever is happening In Character (IC). Discuss plans, storylines, and events; Recruit for your roleplaying game, or find a GM for your playergroup.
Alright everyone, just like in Fairy Tail our members will be in their own little groups/teams. And I am sorry to say that you will not be picking them. I will assign groups based on ability and ranking. This is so I can level out all the teams. For example, I wont allow teams of all A's or A's and S's. That would be unfair, therefor I would need to equal them out with lower members. Also, each team will be able to name themselves, and that is completely up to you once you find out who you are teamed with. Amount of people per team will vary.

Teams:

(To be assigned)

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Temperance
Member for 1 years



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Saturday, September 29, 2012

Diamond Candle Flash Giveaway - Happy Home and Family

Robin?s Sweet Confessions and Donna?s Deals and More have teamed up with some other fabulous bloggers to bring you a Diamond Candle Flash Giveaway!!

This giveaway is open worldwide!! (Paypal equivalent will be given if outside the US)

This giveaway was made possible by Robin?s Sweet Confessions, bringing you the best in style, decor, health, deals & steals, food & drinks and more.We do the work for you!

Disclosure: I received no compensation for this publication. My opinions are my own and may differ from those of your own. Happy Home and Family? is not responsible for sponsor prize shipment.

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Source: http://happyhomeandfamily.com/diamond-candle-flash-giveaway-2/

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Chennai This Week ? Blog Archive ? Buffet Spreads & A Few New ...

Buffet ? By Tom on September 28, 2012 at 1:54 pm

Hotel Deccan Plaza, Royapettah presents delicacies from ?the land of five rivers? , Punjab. The buffet is ?scheduled during lunch on weekdays and dinner every day till 30th September at Olives. The meal deal offer of come as four and pay for three is applicable on weekdays and the huge spread is priced at Rs.400+taxes. At Hotel Deccan Plaza, Royapettah. For details, call: 66773333.

Packed Meals at Rajdhani Restaurant

Rajdhani restaurant has come up with a great idea for those who want neatly packed food to be eaten elsewhere. Each dish will be packed neatly in silver foil or plastic containers and these will be packed fresh, right in front of you. The types of meal boxes are, Elite meal boxes priced at Rs.175, Special meal boxes at Rs.125, Working meal boxes at Rs.80 and snacks at Rs.45. The prices are inclusive of tax.?At level 3, Ampa Skywalk, 1, Nelson Manickam Road, Ph: 4306 3532

Level 3, Express Avenue Mall, Whites Road, Royapettah, Ph: 2846 4422 / 33

Full Tandoori Chicken for Rs.99 at Dhabba Express and Sachin Ka Dhabba

This is a limited period offer available for lunch, starting at 12 noon till stocks last. The offer is valid for dine-in and takeaways, provided the minimum billing value is Rs.250.00. At Teynampet, Ph: 92824 46666, Nungambakkam, Ph: 92821 99938, Gream Road, Ph: 92821 99951, Anna Nagar, Ph: 92821 99947, OMR, Ph: 92821 99918, Mogappair, Ph: 92822 26666

The Sunday Brunch at Bay146

The Bay146 will give the Sunday Brunch, with unlimited starters served on table, along with buffet for main course, salads, desserts, and buy a drink, get one drink free. The brunch is priced at Rs.495. Timing is 12.00 pm to 3.30 pm. At Savera Hotel, #146, Dr. R.K. Road, Alwarpet. For more details, call: 28114700, 9710947363.

Mediterranean Lunch Buffet at Five Senses

Mediterranean Lunch Buffet at Five Senses. A seven-course buffet that includes unlimited starters, salads, soups, pizza, main course, dessert and a beverage. Priced at Rs. 550/- per person inclusive of all taxes. No hidden charges. Available from Monday to Friday. This Buffet will be held till 30th September from 12.00 pm to 3.00 pm. At Five Senses Restaurant, Oyster?, #9, Khader Nawaz Khan Road, Nungambakkam, Phone: 98409 80000/ 00700/ 3006 2010/ 2020/ 2030.

Sunday Brunch at Keys Katti Ma

The Sunday brunch will cover a variety of veg & non ? veg starters, Salad bar, Onsite cooking stations, 40 main course buffet delicacies from around the world & sweet sensations along with chocolate fountain.

Buffet Rates: Brunch @ 699/-, Unlimited Brunch with spirits & cocktails @ 899/- & Exquisite Unlimited Brunch with sprits, beers, wines, cocktails & sparkling wine @ 1499/-.

This Brunch will be held till 30th September from 12.00 pm to 4.00 pm on Sundays. At Keys Hotel, No. 11/23, Kalakshetra Road, Thiruvanmiyur.

Buffet for Rs.777 at President Hotel & Tower

At Twenty Fifth Hour relish an elaborate spread of thin crust pizzas, shawarmas, pastas, dishes in Chinese & Indian cuisine, desserts & more. Available for lunch on all days and for dinner on Fridays, Saturdays and Sundays. At The President Hotel and Tower, #25, Dr. Radhakrishnan Salai. For reservation and details, Call: 28472211.

Thali Lunch at Southern Aromas

The Thali lunch offered here is a combination of nutrition, flavors, textures, and colors. The thali lunch priced at Rs.550 nett for veg and 650 nett for non-veg will be available till 29th September, from 12.00 pm to 3.00 pm. At Southern Aromas Restaurant, The Residency Tower, 115 Sir Thyagaraya Road, T. Nagar, Phone: 28156363.

Chinese Cuisine at Chin Chin?for Rs.399

At the Chinese Cuisine unlimited spread at Chin Chin, you can enjoy endless refills, for just Rs.399 + taxes. This offer is available from Monday to Friday during lunch hours only, and both for lunch and dinner on weekends. At 49, G.N.Chetty Road, T Nagar, Ph: 2825 3434

Midnight Buffet at Main Street @ Rs.499

There will be an assortment of dishes from Indian and Continental fare at this buffet priced at Rs.499 per head. Till 3 am on Fridays and Saturdays. At Residency Towers, Ph: 2815 6363.

Happy Hours Offer at Spoonbill

At Spoonbill which is a multi-cuisine restaurant, there is a very good offer during happy hours. You can have sausages, momos, kebabs, burritos, crepes, pav bhaji; eat any of these between 3:00 pm and 6:00 pm on weekdays and get anything of equal value for free. Till Sept 30th at 39/107 TT Krishnamachari Road, Alwarpet, 42064442.

Full Tandoori Chicken for Rs.99 at Dhabba Express and Sachin Ka Dhabba

This is a limited period offer available for lunch, starting at 12 noon till stocks last. The offer is valid for dine-in and takeaways, provided the minimum billing value is Rs.250.00. At Teynampet, Ph: 92824 46666, Nungambakkam, Ph: 92821 99938, Gream Road, Ph: 92821 99951, Anna Nagar, Ph: 92821 99947, OMR, Ph: 92821 99918, Mogappair, Ph: 92822 26666

Madurai Appu in Anna Nagar

This is a restaurant preparing Chettinadu preparations. Their preparations are done in Double Refined Oil, Mineral Water, Halal Meat, Home made Masalas with natural ingredients. famous Briyani is cooked in firewood to offer its rich aroma and authentic chettinad taste.

149, Alsa Promenade, Basement, 3rd Avenue, Anna Nagar East, (Before Round Tana) Ph: 2619 0666/5999

Thalappakatti Restaurant Opens on ECR

Dindigul Thalappakatti restaurant has opened its restaurant on ECR. They have a buffet here, priced at Rs.399. At 47, ECR High Road, Vetuvankenni, Chennai-115. Ph: 3192 9295 / 96

Peaches Restaurant Opens in Velacherry

Peaches specializes in vegetarian world cuisine. It is located at 81, Rajalakshmi Nagar, 100 Feet, By Pass Road, Velacherry. Ph: 4201 9454

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Source: http://chennai.servicesquare.in/dining-out/buffet/buffet-spreads-a-few-new-restaurants-opening-in-chennai

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Cubify lets you skin, 3D print your own personal Android

Cubify lets you skin, 3D print your own personal Android

Sick of letting everyone else skin your Android for you? 3D printing service Cubify is helping you fight back with Bugdroids, a customizable version of Google's lovable green mascot. You can change its colors, add accessories like hats, horns glasses, mustaches and bling (that's "bling," not Bing, mind), and then the service will 3D print one out and ship it to you -- well, after you drop an admittedly pricey $30 to $40, figurine size depending.

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Friday, September 28, 2012

'Project Runway All Stars 2' designers revealed

By Us Weekly

Thirteen of "Project Runway's" fan favorite designers are ready to prove they're a cut above the rest on the Lifetime hit's second all-star season!

Wendy Pepper, Andrae Gonzalo and Uli Herzner are among the designers returning for a second chance at "Runway's" top prize during the season hosted by supermodel Carolyn Murphy and judged by Isaac Mizrahi and Georgina Chapman. Joanna Coles, the former Editor-in-Chief of Marie Claire, will serve as the contestants' mentor.

PHOTOS: Fall TV's fresh faces

Guest judging the contestants' designs this season will be A-list stars Katie Holmes (who filmed her cameo four days after splitting from Tom Cruise in July), Kylie Minogue, Stacy Keibler and Liv Tyler.

Read on to see which other designers will join Pepper, Gonzalo and Herzner for "Project Runway All Stars."

VIDEO: "Project Runway's" Heidi Klum dons sexy lingerie

- Kayne Gillaspie, season 3
- Suede Baum, season 5
- Althea Harper, season 6 first runner-up
- Emilio Sosa, season 7 first runner-up
- Peach Carr, season 8
- Casanova, season 8
- Ivy Higa, season 8
- Anthony Ryan Auld, season 9
- Laura Kathleen, season 9
- Joshua McKinley, season 9 first runner-up

"Project Runway All Stars" premieres October 25 at 9 p.m. on Lifetime.

What do you think of the returning designers set to appear on the next "Project Runway All Stars"? Share you thoughts on our Facebook page.

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Source: http://theclicker.today.com/_news/2012/09/27/14125691-wendy-pepper-andrae-gonzalo-among-designers-on-project-runway-all-stars-2?lite

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Does Circuit Training Fitness Equipment Help Men's Health Too ...

It?s no secret that circuit training workouts have skyrocketed in popularity over the last decade. Continuing the trend started by Curves for Women, health clubs nationwide have been helping women lose weight and tone up by offering circuit training exercise and by encouraging them to maintain a healthy diet.

Of the estimated 30,000 health clubs in the United States, approximately one-third feature a circuit training routine as their core workout. The vast majority of these gyms are geared towards women only, often boasting in their advertising that ?men are not allowed?.

But can this exercise equipment work for men, too? Can men, who traditionally shun weight loss diet pills and other gimmicks, benefit from this exercise program as well? The answer to that question depends on your personal goals. Men of all ages have different goals, from burning fat to building huge muscles to developing strength. Most men fall somewhere in between, desiring a combination of the three.

How To Lift Weights (Resistance Train) To Achieve Your Goals:

To help illustrate this point, let?s consider the three different ways to resistance train (lift weights), which correspond directly to your own personal fitness goals.

If your goal is to have lean, toned muscle without a lot of size, then you should be doing high repetitions with a relatively low amount of weight (resistance). You can lift this way all day long and you will not develop huge muscles. This approach to resistance training will accomplish two things: burn fat and tone muscle. That?s it. This is the method of resistance training offered by most circuit training health clubs. Let?s call it the ?Burn & Tone? goal.

If your goal is to increase muscle size, then you should be lifting relatively heavy weights (resistance) about 6-8 times per set. The weight selected should be about 80% of your 1RM (one rep maximum). For example, if the most you could ever bench press once is 100 lbs. (your 1RM), then to gain size you would want to be bench pressing about 80 lbs. 6-8 times per set. Compare this to the training of someone who wants to burn fat and tone muscle; the person who wants to gain muscle size keeps the weight much higher and does fewer repetitions. Let?s call this the ?Pump You Up? goal.

Finally, perhaps your goal is to gain extreme strength. An example of this would be a powerlifter. Resistance training to gain strength would require you to lift as much weight as possible, but only one time (one repetition). Obviously, this method will not burn as much fat. It will also not create gigantic muscles, but it will result in some significant muscle growth. Let?s call this one the ?Freakish Strength? goal.

Can Circuit Training Gym Equipment Help You Achieve Your Goals?

Assuming that you?re like most men, your personal fitness goals are probably to reach your ideal weight by burning some fat, while at the same time gaining some muscle and strength. You don?t need to look like Arnold in the first Predator movie, but then again you definitely don?t want to resemble Pee-Wee Herman either! Will circuit training help you?

To answer this question, it?s important to first examine and understand exactly what circuit training exercise machines will and will not do. Much of the circuit training fitness equipment available today will only help you with your ?Burn & Tone? goal. Why?

First and foremost, the reason why much of the circuit training exercise equipment on the market today will not help you with your ?Pump You Up? or ?Freakish Strength? goals is that these strength machines simply do not provide enough resistance. Many have just one resistance setting, which is usually set too low for you to get anywhere close to 80% of your 1RM (remember, that?s required for real muscle growth).

To accomplish those goals of substantial muscle growth and strength gains in a circuit training environment, it?s necessary to utilize equipment that has more than one resistance setting. In other words, you need to have the ability to increase the resistance (weight) so that you are able to remain close to your 1RM. This becomes even more true as you continue to exercise and become more fit, thus able to lift more and more weight.

Sports scientists actually have a phrase for this, and it?s called the Principle of Progressive Overload.

The ?Principle of Progressive Overload? maintains that once the body has adapted to the stress put upon it, no further progress will be made until 1) resistance is increased or 2) repetitions are increased. In other words, if you start exercising on circuit training equipment that has only one resistance level, you will probably see decent results for a time. However, once your body has adjusted to that level of resistance, and it?s no longer a challenge to you, your progress will come to a screeching halt. You won?t add any additional muscle, or strength, until you add more weight.

This puts a gym without adjustable resistance in the uncomfortable position of having their members ?plateau? once they have mastered the equipment. Depending on their age and prior fitness level, their members soon find that their progress has ceased. Many circuit gyms are unable to adjust their resistance settings, so by definition they cannot promise life-long progress.

For the best results, seek out a fitness center that has adjustable resistance circuit training equipment. By providing many different levels of resistance, they will help you achieve not just the ?Burn & Tone? goal, but also the ?Pump You Up? and ?Freakish Strength? goals. What if your goal is just to ?Burn & Tone?, though? Simple. Just don?t increase the resistance, so if your goal isn?t to increase muscle size then you can simply work out on a strength setting of 1. It?s up to you.

The answer, then, to the question ?Does Circuit Training Fitness Equipment Help Men?s Health Too?? is a resounding YES, assuming that you?re exercising on circuit training equipment that has more than one resistance setting.

Additional Weight Lifting Equipment Is Also Important:

Circuit training is popular because it works. Using the right exercise machines, men will have no problems meeting their health and fitness goals in a circuit training fitness center. However, there is another critical component to consider when seeking a workout routine that?s right for you: free weights.

While it?s true that circuit training is the fat burner you?ve been looking for all these years, and it?s also true that the right circuit training exercise equipment can help you build a significant amount of muscle and strength, it?s important to realize that free weights are especially important for men who want to pack on pounds of serious eye-popping muscle.

Why? For the answer, we need to dissect a weight lifting movement.

Positive vs. Negative:

There are two movements in any resistance training (weight lifting) exercise. These are called the concentric and the eccentric parts of the exercise, also commonly referred to as the ?positive? and ?negative?.

The concentric (positive) part of the resistance training movement is defined as ?Muscle action in which the muscle is shortening under its own power? (Source: Fitness, The Complete Guide; ISSA 2001). Examples would be pushing the bar away from you on a bench press, or lifting the bar towards your chin on a biceps curl.

The eccentric (negative) part of the resistance training movement is defined as ?Muscle action in which the muscle resists while it is forced to lengthen? (Source: Fitness, The Complete Guide; ISSA 2001). Examples would be lowering the bar on a bench press, or lowering the bar away from your chin on a biceps curl.

The point to be made here is that the eccentric part of the resistance training movement is the component that will lead to hyper-extensive muscle growth. When you work out you cause microscopic tears in the muscle, the fibers repair and regenerate and are able to handle future bouts of similar work while experiencing significantly less damage. Eccentric contractions cause greater muscle damage and thus provide the stimulus to make your muscles grow and strengthen. This may be due to eccentric contractions allowing greater force production in addition to less fiber recruitment, which means the fibers are stressed more and more damage occurs.

Circuit training equipment is double-concentric, meaning that it works opposing muscle groups at the same time. There is no eccentric movement. What this means for you as a man is that circuit training exercise equipment will help you burn fat, build muscle and increase strength in about half the time it takes in a ?regular? free weight gym. However, if your goal is to add a massive amount of muscle size, then you will need to incorporate some free weight exercises into your fitness workout.

In other words, while adjustable-resistance circuit training fitness equipment will help you build moderate to serious amounts of muscle, only free weights (with their eccentric movement) can turn you into a 900-pound gorilla. If that?s not your goal, then by all means stick with the circuit training. It?s safe, effective, and proven to get results.

But if you do want to go beyond moderate to serious muscle growth and create a shirt-busting body, then you?ll need free weights. That?s why it?s important to choose a circuit training health club that offers additional weight lifting equipment.

Conclusion: Does Circuit Training Fitness Equipment Help Men?s Health Too?

The short answer? Absolutely.

If your goal is to ?Burn & Tone?, then circuit training is virtually custom made for you. This is what circuit training was designed to do, and it accomplishes that goal better, faster and more efficiently than any other workout.

If you share the ?Pump You Up? goal, where you want to add a moderate to serious amount of muscle to your frame, then circuit training can help you if (and only if) you choose a gym that offers adjustable resistance circuit training equipment.

If your goal is to attain ?Freakish Strength?, then circuit training can help you, too. Again, however, it?s important to find a fitness center that offers adjustable resistance circuit training equipment.

Finally, when looking for a circuit training health club to join, it?s a good idea to find one that also provides a full array of free weights. Whether you?re a regular guy who just wants to augment his workout, or an up-and-coming muscle-head who wants to manufacture a gargantuan body, it?s convenient to have free weights as an option.

Circuit training is popular because it works. Circuit training is quick, efficient, and has made health and fitness dreams come true for thousands of men. Now it?s your turn.

This article is brought to you by Pick Up The Pace For Men, a gym specializing in weight loss exercise, healthy diet products, great fitness workouts and overall men?s health. Please visit pickupthepaceformendotcom/ for more information.

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Source: http://www.freeblogshare.com/does-circuit-training-fitness-equipment-help-mens-health-too

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Thursday, September 27, 2012

Want More Internet Website Site visitors? ? You Want More Than ...

convert WMV to MP4

To be completely frank, nothing is simple in life, and the same principle applies to generating more web site site visitors for an current website. If a webmaster submits a selected website into a listing or perhaps a search engine, it could take time to truly see outcomes ? time that the majority on-line enterprise house owners do not have. So just how precisely will you be capable to generate tons of and hundreds of net site visitors on your web site? What can you do to make that occur and make it occur fast?

You have got probably examine tons of of articles giving advice that one of the best ways to get more web site site visitors is by creating and submitting articles concerning the products you are selling and the companies that you just offer. And it?s fairly easy really, all you have to do is get a transparent concept of what you wish to say and how you wish to say it and combine it with decent writing skills, about two to three hours of your time and submit it to EzineArticles or to different on-line publishing sites. And because there is absolutely no cash involved, this system is practiced loads by small enterprise house owners who have a restricted advertising budget. After getting achieved this, you are off to a good begin in getting more visitors and browsers to your site.

But writing and submitting it is just one option to get more web site site visitors on your on-line business. There?s one other option to publish your articles and create free advertising for yourself. There are quite a lot of on-line newsletters whose editors are continuously on the lookout for good and original content. Now the association can be that the net e-newsletter?s editors would help you put your article or your content material onto the e-newsletter and your compensation can be free advertising at the backside of the article. This is what is often referred to as the ?resource field? or ?by line?. Now you could wonder if any good will comes out of six traces of advertisement underneath an article you wrote yourself. The answer relies on what number of newsletters you submit your articles to.

Like in any enterprise, this is a numbers recreation and the Regulation of Averages is obviously at work here. The logic behind it is the more articles you post on completely different newsletters, the more probabilities there are of getting more web site site visitors into your on-line business.

So the following question is how would you find these on-line newsletters that would settle for your work? Do your research. It will not be essentially the most fun job out there, however it?s essential if you would like your on-line enterprise to grow. Check out the variety of present subscribers that they have and pick at least twenty small to medium sized on-line newsletters and start sending them your articles. The reason behind this is huge newsletters are more choosy and refuse to accept articles that have already been printed in smaller newsletters. This isn?t the case with small to medium sized newsletters that practically settle for ay form of article as long as it?s effectively written and suits their article niche.

So does this really assist to get more web site site visitors? Yes and no. Yes it is going to assist loads in generating more site visitors to your web site in case your content material is original, refreshing, and informative and is not boring to read. It additionally helps that you just distribute the article as well as everything that is written in your resource field correctly amongst ezines and on-line newsletters. By doing this, you are one step closer to bringing more site visitors to your website.

About The Creator

Denver has been writing articles on-line for nearly 6 years now. Not solely does this writer specialize in ecommerce, you may also try his latest website on find out how to convert WMV to MP4 with WMV to MP4 converter which also helps people find the best WMV to MP4 converter on the market.

Source: http://www.adsbehind.com/blog/affiliates-tips/site-promotion-building-traffic/want-more-internet-website-site-visitors-you-want-more-than-articles/

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Stocks open mixed amid instability in Europe

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Viewing gender-specific objects influences perception of gender identity

Thursday, September 27, 2012

Spending too much time looking at high heels may influence how a viewer perceives the gender of an androgynous face, according to new research published Sep. 26 in the open access journal PLOS ONE by Amir Homayoun Javadi of Technische Universit?t, Dresden and his colleagues. The study sheds new light on how the objects surrounding us may influence our perceptions of gender.

The authors found that when people view objects highly associated with one gender, like high heels for women or electric shavers for men, for a short period of time and are then asked to identify the gender of an androgynous face, they are more likely to identify it as being of the gender opposite to that associated with the stimuli.

Previous studies have demonstrated that continuous exposure to certain visual stimuli causes short and long term adaptations with temporary aftereffects due to repeated stimulation of specific pathways in the brain. For example, after prolonged exposure to a red screen, a viewer is more likely to perceive a white screen as being green (the perceptual opposite of red). This study, though, is the first demonstrating that such adaptation can occur for a more abstract feature like gender perception.

The authors suggest two possible explanations for their results. The first possibility they suggest is that common brain regions may be involved in identifying gender-associated objects and identifying the gender of androgynous faces, so the effect is akin to what occurs in the red screen-white screen example above. Alternately, the researchers suggest that a higher cognitive function of 'adapting to gender' may modulate the process of 'assigning gender', whether to an object or an androgynous face.

"This study highlights how exposure to objects in our environment can affect our perception of gender in everyday life" says Javadi, lead author of the paper.

###

Public Library of Science: http://www.plos.org

Thanks to Public Library of Science for this article.

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Source: http://www.labspaces.net/123915/Viewing_gender_specific_objects_influences_perception_of_gender_identity

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Workplace violence: Employers' guide - Business Management Daily

Workplace violence is a serious problem that all employers must be prepared to address. Issues include analyzing what incidents are likely to trigger violence in the workplace; whether workplace violence policies can apply to verbal threats; what to do in cases of actual fighting or physical violence; and even outside events like domestic violence situations.

1. What can employers do to prepare for a workplace emergency?

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Source: http://www.businessmanagementdaily.com/19450/workplace-violence-employers-guide

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Sunday, September 16, 2012

How Will Social Media Marketing Improve Marketing? | THMG.com

Sunday, September 16th, 2012

Social media is the latest internet trend and has grown exponentially. Facebook alone has over a billion users. Add twitter, LinkedIn, Google Plus, Pinterest, YouTube, etc., and that number increases dramatically. These sites are easily accessible to anyone and are a platform where millions of people interact with each other. You can see how, if used effectively, this platform can be a boon for entrepreneurs.

In it?s simplest form social media marketing is the process of advertising your business, increasing website traffic and fostering communication with consumers. Businesses post attractive content and encourage readers to share it. When the message is received from a friend it is more likely to be viewed favorably. There is opportunity for your message to be forwarded many times. Where else can you get so much audience? Creating a presence on social media sites can be very profitable and your business can thrive.

Social networking sites are a platform for users to interact and develop relationships. This concept also

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Source: http://www.thmg.com/social-media/how-will-social-media-marketing-improve-marketing/

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Saturday, September 15, 2012

How Do I Find The Best Realtor To Sell My House? | REALTOR.com ...

questions

Q: How much money will it cost to go through a Realtor to sell my home and how do I find the best Realtor?
?gin, Coden, AL

A: Fees for hiring an agent to represent you in selling your home can vary, but typically 3% of the purchase price goes to the listing agent and 3% would go to an agent who brings a buyer. Commissions are not set and can be negotiated, but before you hire the cheapest Realtor you can find, consider what you are getting for the money.

Some good questions to ask to find the best Realtors would be:

1. How long have you been in the business and do you have experience selling in my neighborhood?

2. Which websites do you currently advertise on?

3. How much do you think my home is worth and why?

4. Do you have a list of past clients that I can contact?

5. Google their name and look up their license to see if they?ve ever had any complaints filed against them. You?d be surprised what you can find out.

6. Ask neighbors, friends and family who they have had good experiences with in the past.
Rae Catanese is a Realtor? with Prudential Tropical Realty in Tampa, FL.

A: Commissions to a Realtor when selling your home can be negotiable, Anywhere between 4 and 8% of the sale price. The Realtor also shares that percentage with a buyers agent and that is also negotiable. Interview some Realtors that work in your neighborhood and go with one you like who will market your home to the fullest. Remember to price it a market value and not to overprice it for the best results. Good Luck!
Rosanne Nitti is a Realtor? with RMN Investments & Realty Services in Laguna Beach, CA.

Are you interested in having a qualified REALTOR answer your questions? Click through to Ask a REALTOR? now.

Are you a REALTOR who would like to answer consumer questions? Click through to become an Ask a REALTOR? participant.

Related posts:

  1. How Do I Find Out Commission?
  2. What Percentage Of The Sale Price Do Realtors Charge?
  3. What Can I Do If I Feel Like I Paid Too Much Commission?
  4. How Do I Find Out If My Commission Is Normal?
  5. Can I Get A Lower Commission If I Am Selling Two Homes?

Source: http://www.realtor.com/blogs/2012/09/14/how-do-i-find-the-best-realtor-to-sell-my-house/

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Microsoft To Patch IE 10 Ahead Of Windows 8

8 Key Differences Between Windows 8 And Windows RT

8 Key Differences Between Windows 8 And Windows RT

(click image for larger view and for slideshow)Microsoft, which had initially indicated it would not patch a Flash exploit in its forthcoming Internet Explorer 10 (IE 10) until after Windows 8 ships on October 26, has changed its tune. On Tuesday, the company stated that the security hole will be addressed before the new OS and browser reach consumers.

Flash vulnerabilities have been tied to high-profile zero-day attacks. Following the tactic Google adopted several years ago with Chrome, Microsoft announced earlier this year that it will bundle Adobe's Flash Player directly into IE 10, rather than allowing it run as a normal plug-in. By embedding the capability, Microsoft said it has not only optimized Flash execution for Windows 8 but also made security "more convenient" by reducing the number of individual updates customers must install to thwart threats.


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Larry Ponemon--who founded and chairs the Ponemon Institute, an information security think tank--said in a phone interview that Microsoft must have found "something on the security side that wasn't part of their calculus when they decided to wait," noting that the Redmond-based computing giant is a "smart business" that usually doesn't make decisions based on momentary criticisms from the blogosphere.

[ For more on Microsoft's IE privacy efforts, see Microsoft IE 10 Makes 'Do Not Track' Default. ]

Ponemon declared that attacks characteristic of the exploit usually pursue "surgical" targets, such as emails or confidential information, but that "malware on steroids" has also become a problem. These malicious programs, he stated, use Flash to find a way into a user's system, and then morph into something else, such as a botnet that can launch denial-of-service attacks.

Gartner VP Dan Blum said in a phone interview that IE is a complex product and that "any changes to it require relatively more work than? Chrome, which is a smaller product." With Windows 8 imminent, he said Microsoft will have a natural desire to freeze products as much as possible in order to avoid retesting or shipping delays.

He remarked that he is glad the IE 10 bug will be fixed, as shipping a product with a "known security hole is not good." He stated that early-adopting consumers, to say nothing of people who have been using vulnerable beta versions of the refreshed OS and browser, would have been at risk because the IE 10 bug is "already weaponized." Still, had Microsoft waited, Blum said, the consequences would have been difficult to predict. "It wouldn't have helped," he said but he hesitated to say Flash problems could have tarnished the Windows 8 release. The new products' introduction into mission-critical operations "is going to be kind of slow anyway," he said, because "clients are amortizing their Windows 7 investment."

Steven Santorelli directs global outreach for Team Cymru, a non-profit security research firm, and previously worked for both Scotland Yard's Computer Crime Unit and, later, Microsoft. He wrote in an email that patching the vulnerability is a huge effort: "The amount of cross-platform testing ? is mind-boggling and pushing out a patch out of sequence is hugely expensive" because of the resources that have to be reallocated from other projects. Like Ponemon, he suspected that new information prompted what is in effect an emergency update. He applauded Microsoft's proactive turn, writing, "If every vendor patched that way, there'd be far fewer unpatched vulnerabilities out there."

Projecting how Windows 8 will fare, Blum said additional vulnerabilities are going to be discovered but that Microsoft could ultimately be perceived as "a more secure tablet solution than Android because Microsoft has relationships with security vendors and consistency and control that Google doesn't really have."

Ponemon, meanwhile, said Flash bundling, despite this initial hiccup, should produce a more secure environment. He added, "Everybody is waiting to see [what Windows 8 offers]. Nothing's perfect in terms of security."

Cybercriminals are taking aim at your website. Is your security strategy up to the challenge? Also in the new, all-digital 10 Steps To E-Commerce Security issue of Dark Reading: About half of the traffic to e-commerce sites is machine generated--and much of it is malicious. (Free registration required.)

Source: http://feeds.informationweek.com/click.phdo?i=26b9d1516b101849eea3b60ea9bdf7bd

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Friday, September 14, 2012

The Mouse Trap

Daniel Engber?s three-part series ?The Mouse Trap: How One Rodent Rules the Lab? (published in Slate last November) has won the 2012 Communication Award for the online category. The award is conferred annually by the National Academy of Sciences, National Academy of Engineering, and Institute of Medicine with funding from the W.H. Keck Foundation to honor ?excellence in reporting and communicating science, engineering and medicine to the general public.??Engber's exploration of the risks of relying on mice for so much of our research brought an underreported scientific problem to light for lay readers. You can revisit the series below. undefined

Mark Mattson knows a lot about mice and rats. He's fed them; he's bred them; he's cut their heads open with a scalpel. Over a brilliant 25-year career in neuroscience?one that's made him a Laboratory Chief at the National Institute on Aging, a professor of neuroscience at Johns Hopkins, a consultant to Alzheimer's nonprofits, and a leading scholar of degenerative brain conditions?Mattson has completed more than 500 original, peer-reviewed studies, using something on the order of 20,000 laboratory rodents. He's investigated the progression and prevention of age-related diseases in rats and mice of every kind: black ones and brown ones; agoutis and albinos; juveniles and adults; males and females. Still, he never quite noticed how fat they were?how bloated and sedentary and sickly?until a Tuesday afternoon in February 2007. That's the day it occurred to him, while giving a lecture at Emory University in Atlanta, that his animals were nothing less (and nothing more) than lazy little butterballs. His animals and everyone else's, too.

Mattson was lecturing on a research program that he'd been conducting since 1995, on whether a strict diet can help ward off brain damage and disease. He'd generated some dramatic data to back up the theory: If you put a rat on a limited feeding schedule?depriving it of food every other day?and then blocked off one of its cerebral arteries to induce a stroke, its brain damage would be greatly reduced. The same held for mice that had been engineered to develop something like Parkinson's disease: Take away their food, and their brains stayed healthier.

How would these findings apply to humans, asked someone in the audience. Should people skip meals, too? At 5-foot-7 and 125 pounds, Mattson looks like a meal-skipper, and he is one. Instead of having breakfast or lunch, he takes all his food over a period of a few hours each evening?a bowl of steamed cabbage, a bit of salmon, maybe some yogurt. It's not unlike the regime that appears to protect his lab animals from cancer, stroke, and neurodegenerative disease. "Why do we eat three meals a day?" he asks me over the phone, not waiting for an answer. "From my research, it's more like a social thing than something with a basis in our biology."

111110_FRESCA_Rat_EX

Illustration by Rob Donnelly.

But Mattson wasn't so quick to prescribe his stern feeding schedule to the crowd in Atlanta. He had faith in his research on diet and the brain but was beginning to realize that it suffered from a major complication. It might well be the case that a mouse can be starved into good health?that a deprived and skinny brain is more robust than one that's well-fed. But there was another way to look at the data. Maybe it's not that limiting a mouse's food intake makes it healthy, he thought; it could be that not limiting a mouse's food makes it sick. Mattson's control animals?the rodents that were supposed to yield a normal response to stroke and Parkinson's?might have been overweight, and that would mean his baseline data were skewed.

"I began to realize that the ?control? animals used for research studies throughout the world are couch potatoes," he tells me. It's been shown that mice living under standard laboratory conditions eat more and grow bigger than their country cousins. At the National Institute on Aging, as at every major research center, the animals are grouped in plastic cages the size of large shoeboxes, topped with a wire lid and a food hopper that's never empty of pellets. This form of husbandry, known as ad libitum feeding, is cheap and convenient since animal technicians need only check the hoppers from time to time to make sure they haven?t run dry. Without toys or exercise wheels to distract them, the mice are left with nothing to do but eat and sleep?and then eat some more.

That such a lifestyle would make rodents unhealthy, and thus of limited use for research, may seem obvious, but the problem appears to be so flagrant and widespread that few scientists bother to consider it. Ad libitum feeding and lack of exercise are industry-standard for the massive rodent-breeding factories that ship out millions of lab mice and rats every year and fuel a $1.1-billion global business in living reagents for medical research. When Mattson made that point in Atlanta, and suggested that the control animals used in labs were sedentary and overweight as a rule, several in the audience gasped. His implication was clear: The basic tool of biomedicine?and its workhorse in the production of new drugs and other treatments?had been transformed into a shoddy, industrial product. Researchers in the United States and abroad were drawing the bulk of their conclusions about the nature of human disease?and about Nature itself?from an organism that's as divorced from its natural state as feedlot cattle or oven-stuffer chickens.

Mark Mattson, National Institute on Aging. Mark Mattson, National Institute on Aging

Courtesy of the National Institute on Aging.

Mattson isn't much of a doomsayer in conversation. "I realized that this information should be communicated more widely," he says without inflection, of that tumultuous afternoon in Atlanta. In 2010, he co-authored a more extensive, but still measured, analysis of the problem for the Proceedings of the National Academy of Sciences. The paper, titled "?'Control' laboratory rodents are metabolically morbid: Why it matters," laid out the case for how a rodent obesity epidemic might be affecting human health.

Standard lab rats and lab mice are insulin-resistant, hypertensive, and short-lived, he and his co-authors explained. Having unlimited access to food makes the animals prone to cancer, type-2 diabetes, and renal failure; it alters their gene expression in substantial ways; and it leads to cognitive decline. And there's reason to believe that ragged and rundown rodents will respond differently?abnormally, even?to experimental drugs.

Mattson has seen this problem in his own field of research. Twenty years ago, scientists started to develop some new ways to prevent brain damage after a stroke. A neurotransmitter called glutamate had been identified as a toxin for affected nerve cells, and a number of drug companies started working on ways to block its effects. The new medicines were tested in rats and mice with great success?but what worked in rodents failed in people. After a series of time-consuming and expensive clinical trials, the glutamate-blockers were declared a bust: They offered no benefit to human stroke patients.

Now Mattson has an idea for why the drugs didn't pan out: All the original test-animals were chubby. If there's something about the brain of an obese, sedentary rodent that amplifies the effects of a glutamate-blocker, that would explain why the drugs worked for a population of lab animals but not in the more diverse set of human patients. This past June, he published a paper confirming the hunch: When he put his test mice on a diet before administering the glutamate-blockers, the drugs' magical effects all but disappeared.

Many promising treatments could be failing for the same reason, Mattson argues, and other trials should be re-examined?but that's unlikely to happen anytime soon. "It comes down to money and resources," he says. "There's some fraction of studies that may have been compromised by [these] issues, but there's no way to know unless one does the experiment with the proper controls."

That's the drawback of the modern lab mouse. It's cheap, efficient, and highly standardized?all of which qualities have made it the favorite tool of large-scale biomedical research. But as Mattson points out, there's a danger to taking so much of our knowledge straight from the animal assembly line. The inbred, factory-farmed rodents in use today?raised by the millions in germ-free barrier rooms, overfed and understimulated and in some cases pumped through with antibiotics?may be placing unseen constraints on what we know and learn.

"This is important for scientists," says Mattson, "but they don't think about it at all."

Mattson is not the only one with doubts, nibbling away at the corner of his cage. The rise of the factory mouse has implications that extend far beyond his work on Parkinson's disease and stroke. By focusing so intently on one organism, raised in a certain way, we may be limiting our knowledge of cancer, too, and heart disease, and tuberculosis?the causes of death for many millions of people every year. If Mattson is right, science may be faced with a problem that is mind-boggling in its scope. Funding agencies in the United States and Europe will spend hundreds of millions of dollars in the coming years to further fiddle with and refine the standard organism, doubling down on a bet that goes back at least six decades: Establishing a single animal as the central determinant of how we study human illness, design new medicines, and learn about ourselves.

Just how ubiquitous is the experimental rodent? In the hierarchy of lab animal species, the rat and mouse rule as queen and king. A recent report from the European Union counted up the vertebrates used for experiments in 2008?that's every fish, bird, reptile, amphibian, and mammal that perished in a research setting, pretty much any animal more elaborate than a worm or fly?and found that fish and birds made up 15 percent; guinea pigs, rabbits, and hamsters contributed 5 percent; and horses, monkeys, pigs, and dogs added less than 1 percent. Taken together, lab rats and lab mice accounted for nearly all the rest?four-fifths of the 12 million animals used in total. If you extend those proportions around the world, the use of rodents is astonishing: Scientists are going through some 88 million rats and mice for their experiments and testing every year.

Dead mice pile up more than three times faster than dead rats, which makes sense given their relative size. Cheap, small animals tend to be killed in greater volumes than big ones. A researcher might run through several dozen mice, half a dozen rabbits, or a pair of monkeys to achieve the same result: one published paper. More striking, then, is the extent to which papers about rats and mice?however many animals go into each?dominate the academic literature. According to a recent survey of animal-use trends in neuroscience, almost half the journal pages published between 2000 and 2004 described experiments conducted on rats and mice.

A survey of the National Library of Medicine's database of more than 20 million academic citations shows the same trend across the whole of biomedicine. Since 1965, the number of published papers about dogs or cats has remained fairly constant. The same holds true for studies of guinea pigs and rabbits. But over that 44-year stretch, the number of papers involving mice and rats has more than quadrupled. What about the simpler organisms that researchers tend to poke and prod?yeast and zebra fish and fruit flies and roundworms?* By 2009, the mouse itself was responsible for three times as many papers as all of those combined.

That is to say, we've arrived at something like a monoculture in biomedicine. The great majority of how we understand disease, and attempt to cure it, derives from a couple of rodents, selected?for reasons that can seem somewhat arbitrary in retrospect?from all the thousands of other mammals, tens of thousands of other vertebrates, and millions of other animal species known to walk or swim or slither the Earth. We've taken the mouse and the rat out of their more natural habitats, from fields and barns and sewers, and refashioned them into the ultimate proxy for ourselves?a creature tailored to, and tailored by, the university basement and the corporate research park.

It's just the latest step in a trend that began more than a century ago. The splendid menagerie that once formed the basis for physiological study?the sheep, the raccoons, the pigeons, the frogs, the birds, the horses?has since the early 1900s been whittled down to a handful of key "model systems": Animals that are special for not being special, that happen to flourish under human care and whose genes we can manipulate most easily; the select and selected group that are supposed to stand in for all creation. Where scientists once tried to assemble knowledge from the splinters of nature, now they erect it from a few standardized parts: An assortment of mammals, some nematodes and fruit flies, E. coli bacteria and Saccharomyces yeast. Even this tiny toolkit of living things has in recent decades been shrunk down to a favored pair, the rat and mouse. The latter in particular has become a biological Swiss army knife?a handyman organism that can fix up data on cancer, diabetes, depression, post-traumatic stress, or any other disease, disorder, or inconvenience that could ever afflict a human being. The modern lab mouse is one of the most glorious products of industrial biomedicine. Yet this powerful tool might have reached the limit of its utility. What if it's taught us all it can?

The government's top researcher on tuberculosis?still one of the world's most deadly infections?seems to be running a midsized wildlife park out of his Maryland home. In a modest house on a tree-lined street in Germantown, Clif Barry keeps two kinds of turtles, three veiled chameleons, two Jackson's chameleons, six species of frogs, half a dozen fish tanks (filled with cichlids, goldfish, and piranhas, kept separately), two dogs (named Jacques and Gillian), and an Australian tree python. "I'm an animal person," he tells me. "My house would require a zookeeper's license if Montgomery County knew what I had."

Clifton E. Barry, 3rd, National Institute of Allergy and Infectious Diseases. Clifton E. Barry, 3rd, National Institute of Allergy and Infectious Diseases

Courtesy of Clifton E. Barry, 3rd.

Twenty miles away in Bethesda, though, where Barry serves as chief of the Tuberculosis Research Section at the National Institute of Allergy and Infectious Diseases, a single animal has taken over the ecosystem. It has infested every paper and conference, and formed a living, writhing barrier to new drugs on their way to clinical trials. "We've always only tested things in mice," Barry tells me by phone one afternoon. "The truth is that for some questions, mice give you a very nice and easy model system for understanding what's happening in humans, but mice are mice, and people are people. If we look to the mouse to model every aspect of the disease for man, and to model cures, we're just wasting our time."

The problem, he says, begins with the three M?s. The process of drug discovery has been carried out in the same way for decades. You start by testing a new compound in a Petri dish, to find out whether it can slow the growth of a particular bacterium in culture. That gives you the smallest dose that has an effect, known as the minimum inhibitory concentration, or "MIC"?the first M. Then you move to a living animal: Does the compound have any effect on the course of disease in a lab mouse? If so, you've cleared the second M, and you're ready to test the compound in the third M, man. Each step leads to the next: No drug can be tested in man until it's been shown to work in mice, and no drug is tested in mice until it's been shown to have a reasonable effect in the dish. "The bad part of that," says Barry, "is that no part of it is predictive:" A new compound that succeeds in the dish might flunk out in the mouse, and something that can cure tuberculosis in a mouse could wash out in people.

Take the example of pyrazinamide, one of the front-line drugs in the treatment of tuberculosis. Along with three other antibiotics, it forms the cocktail that remains, despite ongoing research, our only way of defeating the infection. But pyrazinamide didn't make it through the three Ms: It does nothing in the dish?there's no MIC whatsoever?and it has a weak effect in mice. According to Barry, if a compound like that were discovered in 2011, it would never make its way into clinical trials. Forty years ago, the system wasn't so rigid. A prominent physician and researcher at Britain's Medical Research Council named Wallace Fox saw something intriguing in the animal data: Pyrazinamide's action seemed to persist when those of other drugs had stopped. He insisted on testing the drug in humans, and its effects were profound. The fact that nothing gets to humans today without first passing the mouse test, says Barry, "has cost us a new generation of medicines."

Indeed, there's been no real breakthrough in treating tuberculosis?no major pharmaceutical discoveries?since the early 1970s. The first antibiotic to have any success against the tuberculosis mycobacterium, the first that could penetrate its waxy coating, was discovered (and tested in guinea pigs) in the early 1940s. The best vaccine we have was first used in humans in 1921. (It works pretty well against severe childhood forms of the disease, but less so otherwise.) And the closest thing we have to a miracle cure?the multidrug cocktail that doesn?t work against every strain and requires a six-month course of treatment with severe side effects?was finalized during the Nixon administration. Since then, almost every new idea for how to treat TB has come from experiments on lab mice. These have given us enough new data to drown the infected in a tsunami of graphs and tables, to bury them in animal carcasses. Yet we've made little progress?OK, no progress at all?in treating the human disease. Tuberculosis causes more than 2 million deaths every year, and we're using the same medicines we had in 1972.

One major problem with the mouse model?and the source of its spotty track record in the clinic?is well-known among those in the field: The form of TB that mice happen to get isn't all that much like our own. A human case of the disease begins when infectious bacilli are inhaled into the lungs, where they grow in number as the immune system sends in its soldiers to fight them off. White blood cells swarm the bacteria in a rolling, alveolar scrum, forming a set of pearly-white masses the size of golf balls called granulomas. These are where the war between body and invader plays out in a series of contained skirmishes.

As more immune cells are recruited to fight off the infection, some of the balls swell and stratify into a more developed form: A sphere of macrophages and lymphocytes packed inside a fibrous shell, with a cottage cheese clump of dead cells and bacteria at its core. At this point the battle reaches a stalemate: The bacteria stop dividing; the body has controlled, but not eliminated, the infection. For most people who have the disease, it's a ceasefire that holds indefinitely.

But for some patients a latent case of tuberculosis can suddenly become active. The granulomas rupture and propagate, spilling thousands of organisms into the lungs, where they can be aerosolized, coughed up, and passed on to a new host. Left untreated, the infection migrates into the bloodstream and other organs; widespread inflammation leads to burst arteries or a ruptured esophagus; and in about half of all cases, the patient dies.

The layered granuloma is the defining feature of human tuberculosis: The place where the host fights the infection (successfully or not), and the necessary site of action for any drug. To cure the disease, a treatment must be able to penetrate each ball of cells, whatever its type or composition; every last bacterium must be destroyed. "It's the structure of those granulomas that makes it so difficult to treat TB," says Barry. And they simply don't exist in mice.

If you infect a mouse with TB?if you spritz a puff of infected air into its nostrils through a trumpet, as so many labs do around the world?the animal's lungs quickly fill up with bacteria and immune cells, like a nasty case of pneumonia. There are no discrete balls of tissue, no well-defined granulomas sheathed in fibrin, no array of structures that harbor the bugs at various stages of development. The mice have no special, latent form of TB, either, and no way to pass on the disease. They simply die, after a year or two, of a slow and progressive decline.

That's why we've made so little progress using mice to generate new drugs and treatments, Barry tells me. In the absence of a clear, granulomatous response upon which to model human disease, the second M has become a massive roadblock in the path to a cure. "The vast majority of the money that we spend in clinical trials based on mouse data is completely wasted," he says.

If you ask Clif Barry why we're still using the mouse to study tuberculosis, or Mark Mattson why we continue to test new drugs on obese and sedentary rodents, they'll tell you the same thing: Because that's what we've always done?we're in a rut. But to an outsider?say, a journalist who's trying to understand the place of the mouse in the broad enterprise of biomedicine?that explanation doesn't make sense. If you think of science as an industry of ideas, or a marketplace for medical technology, then there ought to be a clear and guiding incentive for greater efficiency in the lab?an invisible hand of self-interest with its fingers curled around every pipette and microtome. Any firm that finds a miracle drug can earn hundreds of millions in an IPO; any university professor who makes a breakthrough will gain fame and tenure; any disease that's cured may save countless lives. With so much on the line, how is it possible that all interested parties would be hamstrung by the same faulty method? Through what success or subterfuge did one particular rodent species earn its exalted spot among the three M?s of drug discovery? (Why should the second M stand for mouse, instead of monkey, marsupial, or mollusk?) In short: What's so wonderful about the lab mouse?

There's a standard answer to that question, one that can be repeated almost verbatim by biologists from across the spectrum of medical fields. The mouse is small, it's cheap, it's docile, and it's amenable to the most advanced tools of genetic engineering.

It's true that rats and mice are smaller, cheaper, and faster-breeding than many other mammals. Our last common ancestor lived 80 million years ago, which makes them closer cousins to us, in evolutionary terms, than either cats or dogs. (We share about 95 percent of our genome?although such comparisons tend to be more rhetorical than scientific.) And even among those who worry over the welfare of laboratory animals, there isn't much indignation at their use. (Rats and mice are denied many of the rights afforded other experimental mammals.) But a similar dossier could have been assembled in favor of any of a number of small creatures, some of which might be better-suited to answer certain questions. If you want to know about the visual system, for example, why use an animal that sniffs and whisks its way through the world? How about one that depends on its eyes, like a squirrel?

A rational calculation of its benefits and drawbacks misses the point of the modern lab animal. The real source of its influence, and the origin of its unique appeal to scientists around the world, is the simple fact of its having been chosen at all. Once we decided to focus our efforts on the rat and mouse, we learned how to fine-tune those species to fit our every need. When new technologies and methods entered the lab?improved products for animal care, better reagents for biochemistry, novel means for genetic manipulation?we tested them on, and tailored them to, our standard rodents. Meanwhile, the more rat and mouse data that accrued in scientific journals, the more tempting it was to devise follow-up experiments using the rat and mouse once more. In that sense, Barry and Mattson are right: We use these animals because that's what we've always done.

Mouse receives a drop of fluid from a syringe, U.S. Center for Biologics Evaluation and Research Mouse receives a drop of fluid from a syringe, U.S. Center for Biologics Evaluation and Research

Photograph by Jerry Hecht, image from the National Library of Medicine.

The feedback loop began more than 60 years ago, when federal investment in biomedicine was growing at an exponential rate. To eradicate the last vestiges of infectious disease, win the war on cancer, and otherwise mobilize the nation's resources for an industrial revolution in science, the government needed a more streamlined research model?a lab animal, or a set of lab animals, that could be standardized and mass-produced in centralized facilities, and distributed across the country for use in all kinds of experiments. An efficient use of federal research funds demanded an efficient organism for research.

In part because of their size and breeding capacity, and in part because they'd been used in laboratories since the turn of the century, the rat and mouse were selected for this role. As major research grants began to flow from Washington in the 1950s and 1960s, private rodent breeders picked up huge contracts with government-funded labs. Animal factories expanded rapidly throughout the Northeast, and then around the world. Lab mice were shipped out to the front lines of industrial medicine for cancer-drug screenings, radiation exposure tests, and even routine medical procedures. (Some early pregnancy tests required the injection of urine into female mice.) Rats, meanwhile, were the favored test-animals for industrial toxicology, and the norm in studies of behavioral psychology. Supply and demand surged upward in a spiral of easy breeding and cheap slaughter.

Standardized cages, food pellets, and husbandry techniques lowered costs. (A basic lab mouse now runs about $5 and can be maintained for a nickel a day.) Standardized suppliers made research more convenient. (A scientist can order animals for second-day delivery online, or by calling 1-800-LAB-RATS.) And standardized breeds?which ensure that every mouse or rat is a virtual clone of both its siblings and its ancestors?made it easier to replicate and verify studies from one lab to another.

This process reached its apotheosis 30 years ago, when decades of investment in the rodent model paid off with an extraordinary invention: The transgenic mouse. In December 1980, a group at Yale announced that it had injected a bit of foreign DNA into a fertilized mouse egg, and then implanted the embryo to produce a transformed but healthy offspring. Now the mammalian genome could be modified at will.

One discovery came after another: In '81, researchers at Cambridge managed to grow a population of embryonic stem cells for the very first time?again derived from the standard lab mouse. By the end of the decade, these had made possible an even more powerful research tool, the "gene knockout" mouse. Now we could design living animals with precise twists or snips in the curls of their DNA. Individual genes could be mutated, deleted, or added de novo, and a golden age of mouse research soon followed. Over the next 20 years?and running up through the present day?lab animals were engineered such that genes could be switched on and off in specific parts of their bodies, or in response to drugs placed in their drinking water, or light flashed through fiber-optic cables. Not only did these tools provide a better understanding of the genes and molecules associated with disease, but they led to new approaches to research and treatment?those involving human stem cells, for example?that might one day make lab animals of any kind obsolete. The possibilities were endless. What started as a lab animal had become the biologist's most magnificent tinker toy.

oldtimey6

Photograph from the World Health Organization.

As the power of the mouse model grew, researchers found fewer and fewer reasons to study anything else. Even the stalwart lab rat began to seem antiquated and unnecessary. (Genetic tools for the rat have been much slower to develop; its first embryonic stem cells were created in 2008, almost three decades after the same was accomplished in the mouse.) In the 1990s, the National Institutes of Health placed the transgenic lab mouse squarely at the vanguard of biomedical research?the very model of the modern model animal. Under the leadership of Harold Varmus, who won his Nobel Prize for using chicken and mouse cells to identify the genes most susceptible to cancer-causing mutation, the NIH announced that Mus musculus would be the second mammalian species to have its genome sequenced, after the human. "This animal is one of the most significant lab models for human disease," announced Varmus.

The government continued to support work on other organisms, as it always had. "Everybody would prefer to work with the simplest, cheapest system that can yield good results," Varmus explains by phone. "There's no doubt that NIH is very sensitive to the need to help provide some kind of support for developing [new] models." In 1997, he led an NIH-wide effort to promote the study of zebra fish, a kind of minnow that grows as a free-swimming, transparent embryo. Now it's considered one of the most important models for research in developmental biology and several other areas. Varmus is also excited about new ways to study cells taken from human tissue, healthy or diseased, and cultured in a dish. But when it came to the genome project, and the most significant investment in living animal models for biomedical research, the mouse was a clear favorite. "It was chosen because not only was there a rich history of work," he says, "but because we knew how to do two important things: We knew how to add genes to the mouse germ line, and we knew how to manipulate genes that were in the germ line."

The extraordinary tools available to mouse researchers?including the ability to create transgenic animals and then stash their sperm and eggs in freezers so they could be reproduced at will?made it possible to envision a full catalog of gene knockouts, what Varmus calls an "encyclopedic project" in biomedicine. "Everything you do with a mouse is an approximation," he says, but scientists have now created tens of thousands of kinds of mice, each one designed to answer its own set of experimental questions. "We use these models in the hopes that we can recapitulate human disease, and create a playing field for trying to prevent and treat disease."

Microbiologist JoAnne Flynn has some concerns about mice, an inkling that in some fields, at least, we may be too reliant on the standard breeds. But if you ask her why she's been using them in her lab to study TB for the last 20 years, she has no trouble rattling off an answer: "They don't cough. They don't spread the disease. They live in small cages. They're easy to infect by any route. ?"

I ask her to slow down so I can catch up in my notes.

JoAnne Flynn, University of Pittsburgh School of Medicine, JoAnne Flynn, University of Pittsburgh School of Medicine

Photograph by by Joshua Franzos.

"? You can take out the lungs of four mice, and get very similar data from each one. You can knock out any gene in the mouse, not in a guinea pig or rabbit. You can turn a gene on for a little while and then turn it off. You have every immunological reagent?all kinds of assays and antibodies. ?"

In her biosafety-level-3 laboratory at the University of Pittsburgh, Flynn has used the standard animal model of TB to work out how particular elements of the immune system fight off the disease. In 1995, for instance, she applied knockout genes and monoclonal antibodies?two methods that were developed in the mouse?to show that a signaling protein called TNF-alpha helps mice survive an infection for months, instead of weeks.

"? You can have mice of different genetic backgrounds, and determine which genes make a difference. You can do vaccine studies. You can have cells that turn certain colors. You can make T-cells turn yellow when they do something. You can do trafficking studies, inject cells and watch where they go. You can collaborate with people to make new kinds of mice. ?"

When she learned that doctors might prescribe TNF-inhibitors to patients with autoimmune diseases like rheumatoid arthritis, Flynn got in touch with one of the pharmaceutical companies making the drugs. If the mouse studies were right, she argued, then the treatment could be dangerous?especially for patients who were carrying latent TB.

In 2001, researchers at Boston University and at the Food and Drug Administration sifted through the database of adverse event reports for a popular TNF-inhibitor, and found more than five dozen cases of tuberculosis. The rate of infection among people taking the drug turned out to be four times higher than it was for other people of a similar health status. Twelve patients had died from the disease. Flynn was right. The results were published in the New England Journal of Medicine.

"? It may not be everything you want, but the mouse is a really flexible model," she says, finally taking a breath. Among her colleagues, the ratio of studies performed on mice to those using any other species of lab animal is about 50-to-1. "A mouse is an extremely reductive model, and it allows you to ask very specific questions," she continues. The role of TNF-alpha is just one of its many contributions to the study of tuberculosis: "The progress in TB research has been astronomical. But there has been a reckoning. People have had to stop and think, 'We're doing something wrong. We're not finding drug targets. We're not finding drugs that work the way we think they're going to work.'?"

For Flynn, that reckoning came 10 years ago. She'd made a successful career working out the details of tuberculosis immunology in the mouse. But she knew that an effective, short-term treatment for latent TB?the form of the disease that affects roughly one-third of the world's population?wasn't going to emerge from studies like hers. The lab mice that she'd been using since her first job as a post-doc, and that nearly every other tuberculosis lab in the world had been using for decades, can only get an active infection. "That's a huge downfall of the mouse," she says. "I had to ask myself, am I missing something?"

If she wanted to study latent TB, she'd have to switch over to a new lab animal?the crab-eating macaque. Monkeys contract tuberculosis as humans do: Their lungs fill up with granulomas of different types and structures, and in 60 percent of cases they sustain the infection with no symptoms whatsoever. Converting her lab would be a daunting project, though. Monkeys are many thousands of times more expensive to keep around than mice, especially in the controlled environments used for the study of infectious disease. It takes longer to finish monkey experiments and publish monkey papers, which slows down the research as well as the process of getting grants and otherwise advancing your career. There's also the problem of small sample sizes, and the lack of genetic tools and reagents. Flynn went ahead with her plan nonetheless, and even after a decade's worth of monkey experiments she still spends some of her time rehashing facts about TB?such as the role of CD4 immune cells in containing the infection?that she'd established in the mouse years ago. These are data that many of her colleagues would have accepted without question. "It's incredibly risky and difficult for us," she says. "We took a leap."

Abandoning the mouse model may not be worth the time and money required, says Richard Chaisson, director of the Center for TB Research at Johns Hopkins University. "There are always questions about whether new drugs will behave in the mouse in the same way old drugs do, but so far nothing has come close to the accuracy of the mouse model for telling us what to expect in people," he explains in an email. "There is a great deal of interest in primate models right now, but there is no current evidence that this very expensive approach is as good as, let alone better than, the mouse."

Such evidence would be hard to come by. It's not clear how one might prove, in a satisfying and scientific way, that any given lab animal is better than another. We can't go back and spend the last 50 years studying monkeys instead of mice, and then count how many new drugs came as a result. The history of biomedicine runs in one direction only: There are no statistics to compare; it's an experiment that can't be repeated.

Before the mouse started to take over the field in the 1960s, the classical models for TB research were rabbits and guinea pigs?small, cheap mammals with a granulomatous response that's not too far off from what happens in humans. Since then, a number of new models have emerged: Goldfish and frogs develop a very similar disease, and so can the zebra fish, the minnow championed by the NIH: Its granulomas can be seen forming in real time. Flynn sees a place in the field for every one of these models. Different questions require different methods, she says. But if you want to study the course of latent TB in an animal host, than you're stuck with macaques or another nonhuman primate.

As for mice, "it's not that [they] aren't useful," she says, "or even that they're not the most useful possible system. Rather, it's that by focusing only on the mouse, we're running a grave risk."

For a scientist, switching lab animals in the middle of your career is something like changing religions. The academic world tends to cluster by model system: "Mouse people" talk to mouse people; "monkey people" talk to monkey people; each group exists within its own fibrous granuloma of meetings, conferences and review committees. When you submit a grant application to the NIH, or a manuscript to a scientific journal, the peers who assess your work are likely to be fellow travelers, members of your animal clique. Changing over from one species to another means backing out of a social sphere, and when the sphere you're leaving happens to be the biggest and best-funded, well: "I used to lose sleep over this," Flynn tells me at one point. And then later, with a chuckle: "I always say it's career suicide."

Clif Barry, the man of the Germantown menagerie, seems like he knows the value of standardization. When I meet him in his office at the National Institutes of Health in July, he's wearing a pair of black pants, a black belt, and black socks; a tight-fitting black polo shirt and a pair of black, rectangular eyeglasses from Armani Exchange; there's a pair of black sneakers beside him on the floor. The monochrome wardrobe makes life easier, he tells me. Everything matches everything else. It's one less thing to worry about.

Yet Barry has moved away from the standard model for tuberculosis research?the one that can be ordered by phone, hundreds at a time, in well-characterized strains and breeds. Like JoAnne Flynn, he's rejected the animal that allows for the most intricate molecular manipulations, and the most rapid screenings of new drugs. For him, the vaunted efficiencies of the murine-industrial complex are an illusion. Drugs go from mice to man, and then they fail.

Marmoset. A marmoset at the National Institute of Allergy and Infectious Diseases

Courtesy of the Tuberculosis Research Section, National Institute of Allergy and Infectious Diseases.

In his own lab, he's spent the last three years working out what he calls an "advanced model" for drug-discovery?a brown-eyed primate with tufts of white poking from above its ears, and mottled, black-and-gray fur. At 7 inches in length, and weighing just half a pound, a marmoset isn't any bigger than a lab rat, and it reaches sexual maturity in half the time it takes a macaque. Around 90 percent of all marmoset births result in chimeric siblings with matching immune systems, which give Barry an easy way to control each experiment: It's like he's running a series of tiny twin studies. One marmoset gets a new drug and its littermate doesn't; then he compares the results. There's even hope that the marmoset might be susceptible to wholesale genetic engineering: In 2009, a Japanese team created a transgenic line of marmosets?the first time that had ever been accomplished in a primate species.

Compared with mouse research, though, Barry's advanced model moves at a glacial pace. His animals need 35 times more space than mice, and round-the-clock veterinary care. They're contagious, so lab workers have to wear puffy biohazard suits with built-in fans. And each animal must be trained laboriously to accept drug injections and crawl into a CT scanner. In all, says Barry, the switch to marmosets has reduced the number of compounds he can test in the lab by a factor of 50 or 100. "I'm continuously second-guessing it," he admits. Could a slower, less efficient animal model really help us cure tuberculosis?

Barry is betting that it can, but there's an eminence grise standing against him: 82-year-old doctor and microbiologist Jacques Grosset. A Frenchman with fluffy, white hair, Grosset has been training the next generation of TB researchers for the last half-century, screening new drugs and combination therapies in a strain of inbred mouse called the Bagg's Albino. They infect and inject hundreds of them at a time, in an ongoing parade of pale ears, pink eyes, and matching snow-white coats.

In the 1960s and ?70s, Grosset participated in the development of the classic, four-drug treatment for TB; since then, he's run his mice through various tweaks and substitutions that might improve the therapy. Some of these have turned out more useful than others. In 1989, he observed that one of the ingredients in the cocktail seemed to be spoiling the mix: Infected lab mice were better off when he removed it altogether. Fifteen years later, Grosset's team made another big discovery: When they replaced the troublesome drug with a new one called moxifloxacin, their mice were cured in record time. "The findings suggest that this regimen has the potential to substantially shorten the duration of therapy needed to cure human tuberculosis," they wrote.

The video above shows lung scans from twin marmosets with tuberculosis. The sibling on the left suffers from a more virulent strain of the disease known as the "Beijing clade," which may be especially dangerous to humans. The distinction is invisible in mouse models.

Barry considers Grosset a friend?he even named one of his frizzy-haired bichon frises Jacques in his honor?but he was skeptical when the moxifloxacin finding was announced at a lung-disease conference in Paris. Everyone was talking about how to get Grosset's new regimen into the clinic as quickly as possible, but there wasn't much reason to think the mouse data would translate to humans. "People were going wild; it was a frenzy. And I stood up at the microphone and said, 'This is a mistake. It's going to fail. And when it fails, I don't want to hear anything more about the mouse model.'?"

No one listened. A major trial soon followed, enrolling more than 400 patients from 26 hospitals on four continents?the kind of research that typically runs tens of millions of dollars?and, sure enough, the results were disastrous. Swapping in the new drug had no observable effect on the course of treatment. When the scientists in charge, Grosset among them, published their report in 2009, they could only scratch their heads over "the apparent discordance between murine results and results of this clinical study."

A second group ran a very similar, and similarly expensive, clinical trial shortly thereafter, this time focusing on TB in American and Asian patients, rather than the Black Africans who predominated in Grosset's study. The results were more or less the same. "We keep getting led down the garden path," Barry argues. The doctors who devised the classic treatment 40 years ago didn't need detailed mouse data?they found their cure with a methodical, brute-force approach: a series of human trials that spanned the better part of two decades and tested every possible combination of exposures. "The way those four drugs were put together is incredible. It's never to be seen again."

Since that happened, we've had thousands of mouse studies of tuberculosis, yet not one of them has ever been used to pick a new drug regimen that succeeded in clinical trials. "This isn't just true for TB; it's true for virtually every disease," he tells me. "We're spending more and more money and we're not getting more and more drug candidates."

Clif Barry is not the only scientist frustrated by the pace of progress. It's not at all clear that the rise of the mouse?and the million research papers that resulted from it?has produced a revolution in public health.

It's hard to measure such things in aggregate, of course, but science and health policymakers have reached an uneasy consensus on this fact: We're at a moment of crisis in drug discovery. Last winter, current NIH director Francis Collins established a new institute (his agency's 28th) to address the "pipeline problem" in biomedicine: Despite pouring billions of dollars into research every year, our rate of innovation has slowed to a trickle. It takes more than a decade, and some $800 million, to produce a viable, new drug; among the compounds considered for testing, only 1 in 10,000 come to fruition.

These are grim statistics, the kind that get bandied about in discussions of health care reform and the national budget deficit. We've seen a revolution in molecular genetics, yet medical research has been spinning down to a halt. The United States spends more than twice as much on the health of its citizens as do most Western nations, yet ranks middling to poor on life expectancy, infant mortality, cancer survival rates, and many other important measures. No one knows why.

Some worry that with all our fine-tuned genetic methods, we've gotten hung up on the small-scale workings of disease. It's missing the forest for the trees, goes the argument: Doctors did better in the 1970s, when they tried to find drugs that worked in the clinic, regardless of the mechanism. Others acquit the basic science, but say our clinical trials?the human tests?are run so poorly that good drugs, safe and effective ones, are flunking out. Another group wonders if we're getting held up at the preclinical stage: Researchers may be using shoddy statistical methods in their animal work, or scrapping negative results, or even adding subtle bias to their data when they pluck certain mice from the cage instead of others.

Here's another way to explain the heavy expense and slow rate of return in biomedicine: Maybe the animals themselves are causing the problem. Assembly-line rats and mice have become the standard vehicles of basic research and preclinical testing across the spectrum of disease. It's a one-size-fits-all approach to science. What if that one size were way too big?

For some maladies, like tuberculosis, the rodent model may be inadequate to its core, lacking in the basic mechanisms of human disease. For others, the mere fact of the rodents' ubiquity?and the standard ways in which they're used?could be hindering research. Jeffrey Mogil, who studies chronic pain at McGill University in Montreal, points out that almost every datum of mouse research comes from male specimens, despite the fact that male and female mice respond to pain in different ways. Mark Mattson laments the factory breeding conditions and mass-husbandry practices that bias his experiments and leave his control animals overfed and unwell.

Perhaps the researchers have come to resemble their favored species: So complacent and sedentary in their methods, so well-fed on government grants, that any flaws in the model have gone unnoticed, sliding by like wonky widgets on a conveyor belt. It could be that the investigators and the investigated are locked together in the mindless machinery of science, joined hand and paw in the manufacture of knowledge. If there were something wrong with the rodent?not just its body weight or exercise habits, but in its fundamental utility as an instrument of learning?the scientists may not realize it at all.

It might take an outsider to see the problem, then, someone standing beyond the factory gates. Starting in the early 1990s, and coincident with the rise of the transgenic mouse, a set of historians and philosophers of science began to construct a formal critique of industrial biomedicine. They acknowledge, first of all, that the mouse and rat have been enormously productive, and that standardization brought with it unparalleled economies of scale. But they wonder whether a laboratory monoculture, with such a glut of cheap data, can be truly sustainable. Rats and mice were never so good at curing disease as they were at making data for its own sake: We have a million papers' worth already, and could soon have a million more: experimental results that might one day be mothballed in dusty stacks, next to those of some other research juggernauts?phrenology, miasmatism, radical behaviorism?that rolled along for decades before coming to a creaking halt, not so useful and not much cited.

Whether the critics are paranoids or prophets, the hordes of mice are marching on. Transgenic models have colonized the whole of biomedicine, and their influence grows daily. At a meeting in London last year, scientists announced the inevitable next step?an audacious plan to mutate every single gene in the murine genome and record the function of each one in a public database. It?s a massive, multigovernment undertaking that would reinforce the mouse's position as the most thoroughly examined and explicated higher organism on the planet??a historic opportunity,? as one of its organizers, Mark Moore, describes it, ?to systematically learn everything about a mammal for the first time.?

The project, which has the support of science agencies in the United States and Europe, will cost at least $900 million. That is to say it?s a monumental piece of megascience with a price tag on the order of the Large Hadron Collider. In the end, we?ll have an archive of stem cell lines?a community warehouse from which researchers can create (and order off the Web) an animal with any one of its 20,000 genes inactivated. And each of those myriad versions of the mouse will have been run through a standard battery of tests and had its essential features stored in a public database.

A bio-utopian dream like this can imprison us with grand expectations. Once you've invested so much into a single model, how do you know when that model's utility has run its course and it's time to move on? Vinny Lynch, an evolutionary biologist at Yale University, has a quixotic vision for the future of biology. It's the "hourglass model" of animal research: We started out in what was almost the random study of nature?a broad biology of birds and snails and elephants, uninformed by deeper understanding. Then came the narrowing of the 20th century, when all our research efforts were funneled through a slender sieve of model systems. Now we've reached the limit of that bottleneck?the inherent limitations of the mouse, let's say?and it's time to broaden out once more, to apply all the knowledge we've gained over the last hundred years to selecting new animals and new systems, and broaden out into a more rational, relevant science.

In a paper titled "Use with caution: Developmental systems divergence and potential pitfalls of animal models," Lynch makes the argument for entering this next phase. He tells me we may already have reached a tipping point, in fact. The mouse monopoly is teetering in the face of cheaper, faster genetic technologies. More and more species are having their genomes sequenced and their DNA manipulated in the lab. In a hamlet on the north shore of Long Island, the Cold Spring Harbor Laboratory keeps track of where we might be headed. Its Website declares, "the variety of organisms studied is currently undergoing a massive expansion." Among the emerging models profiled on the site are the wallaby and the wasp, the quail and the snail, the yam and the snapdragon.

These are encouraging indicators. They suggest that, in spite of the billion-dollar mouse mutation project now on the horizon, we may soon find ourselves backing away from the industry standards that have dominated biomedical research for so many decades. Clif Barry and JoAnne Flynn may be at the vanguard of a new movement within science, a retreat from the seductions of model organism-ism to something more diverse?a throwback, perhaps, to the slower, more comparative style of the 19th century, when theories were constructed from the differences among the many, rather than the similarities of a few.

Every standard organism has its limit, some finite store of knowledge that can be gleaned from it. There will come a point when we?ll have learned so much about the workings of a mouse, and dissected its every organ in such nanoscopic detail, that its veins of data run dry. There's a depth at which the science begins to founder, where its explorations become so profound and so specific, so lost in the letters of a foreign genome, that its reports to the academy no longer mean anything at all. To move beyond this dead end, to develop new treatments for disease and understandings of how it works, we'll need a more inclusive science, a more organic science, a research enterprise with room for mice and flies and worms, but marmosets, too?all the bugs and birds and beasts that live together in a vibrant ecosystem of discovery.

More from this series: The one mouse who rules over all other mice, and the invincible naked mole-rat. Also, a history of rodent mazes. Read the text-only version of all three parts here.

Correction, Nov. 19, 2011: The article originally implied that C. elegans is an earthworm, not a roundworm. (Return to the corrected sentence.)

Source: http://feeds.slate.com/click.phdo?i=d70dbf5316d175c15e0db7d455fddb9b

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